Idea Development

Idea Development is usually the first design step towards making money from an idea. Our focus is on helping you develop your idea towards a product-market fit – that is, to create a product people want to buy at a price and quantity you can make a business from. Developing the idea before applying for protection may strengthen your patent application.

How to develop an idea

Step 1. Learn

Our first step in developing an idea is to learn. Our designers and client managers will talk with you to learn as much as we can about your product idea. We use this to create your one-page business plan which summarises your idea and helps plan your route towards commercialisation.

Below are some examples sections of a typical business plan with answers based on the smart toothbrush and app we helped candidates create for BBC The Apprentice Toothbrush task.



What top 3 problems does the idea solve?

  • Parents find it hard to get kids to brush their teeth
  • Kids don’t brush their teeth well
  • Kids find brushing teeth boring


Who wants these problems solved the most?

  • Busy parents with children aged 5-10
  • Easily distracted children aged 5-10


How do people solve these problems currently?

  • YouTube videos on teeth brushing
  • Fun looking toothbrushes
  • Rewards for successfully brushed teeth – storybooks

How much will people pay for your solution?

  • Based on existing toothbrushes we estimate £49.99


How will this product solve customer problems?

  • Smart toothbrush and app with fun games
  • Games reward regular good brushing based on brush data
  • Games point out how to brush better based on brush data

Step 2. Design

Once we understand the idea and the business plan, we combine this with our 20 years of product development experience and begin to design the product.

Rocket Brush Ideas

Explore design options

  • Explore how product features could work by analysing existing products
  • Consider what the product’s visual appearance should communicate. Should the product look exciting? Friendly?
  • What is the target cost and how can we achieve this with the design?
Rocket Brush Brief

Agree a concept design

  • We usually create a 3D CAD model of the design for the discussion
  • The 3d model shows refined visual appearance and functionality
  • It also resolves key features and components
Rocket brush presentation material

Create a presentation

  • We provide our clients with an engaging presentation, which effectively communicates the benefits of the design
  • It includes descriptions of product features and components accompanied by photorealistic renders
  • This presentation can then be used to produce a patent draft

Step 3. Pitch

Use what you learn from pitching your design to inform the next steps on your product development journey. When pitching your idea, make sure you have some protection in place. We can help you make a patent application and provide non-disclosure agreement templates.


Customer feedback

  • Present the design to potential customers and find out whether they would buy it
  • Find potential customers on forums and social media
  • Set up a few informal interviews using our straightforward template

Pitch to industry

  • Present the design to potential investors and licensees
  • Start by identifying companies that design or sell similar products
  • Pitch the idea using your design presentation and any information gained from customer interviews

Consider Prototyping

  • Having a prototype can improve your chances of licensing or finding investment
  • Prototypes can help you find out whether design functionality meets customer requirements
  • They help you move your design one step closer to manufacture

Our work

“The CAD images made my product exist virtually which enabled me to present my idea to a number of different companies”

Damon Meredith, Sink Station

Case study hatpac 1

“The service that Innovate provided helped us in the process tremendously”

Jack Hamilton, Hat pack

“It was an amazing experience that will stay with us”

Kathryn Baldrey-Chourio, Nana’s Manners