From Mum to Market: A Natural Deodorant Brand Born from Real-Life Need

When a mum of five and full-time paramedic couldn’t find a safe, effective deodorant for her active young daughter, she decided to create one herself. Fast forward to today, and her 100% natural, vegan-friendly, quick-drying deodorant is available on Amazon, TikTok Shop, and more; earning industry recognition and building a loyal customer base.

The Spark

It all started when her 7-year-old daughter began experiencing body odour. A trip to the high street revealed a surprising gap: there were no suitable deodorants designed for young girls. That lightbulb moment lit the way to a bigger vision; to create a dermatologically tested, beautifully fragranced product that young girls could feel good about using.

The Journey with Innovate

With no previous business experience, the inventor turned to Innovate Product Design to help turn her idea into reality. Innovate carried out detailed market research that confirmed the need for a product like hers. They also provided invaluable support in developing the brand and logo, a look and feel that now sets the product apart online.

Innovate’s insights and encouragement gave her the confidence to keep going, despite juggling her demanding job and large family. She credits Innovate’s belief in her with helping her move from concept to commercial launch.

The Big Win

What began as a personal project has grown into a fully-fledged business. The brand has been submitted for the prestigious NACD Packaging Awards by a major international company, recognising its innovation in packaging. She’s also developed a professional website and marketing strategy, and is now expanding the product range, all while maintaining her full-time paramedic role and family commitments.

What’s Next?

She has big plans ahead: growing the brand, expanding sales, developing new products, and eventually making the leap to running her business full-time. With her drive and Innovate’s early support, the future looks bright.

Testimonial

"Innovate have been amazing! They’ve kept in touch and supported me over nearly three years. I’m sure I wouldn’t have been able to launch without their knowledge, belief in me, and the confidence they gave me to push on and achieve what I have."