How Newbase Sportswear Created a Game-Changing Base Layer

When parents and entrepreneurs Ben and Sarah grew tired of wrestling with their children’s base-layer leggings before football training, they didn’t just complain, they created a solution. Frustrated by ill-fitting gear that bunched, twisted, and caused constant fidgeting, they developed a revolutionary children’s base layer legging. Today, their innovative product is patent pending, stocked online, and winning over the football community one game at a time.

The Lightbulb Moment

The idea stemmed from a relatable parenting pain point: getting kids ready for football. Traditional base layers often rode up when socks were pulled on or during play, leading to discomfort and complaints. Spotting a clear gap in the market, Ben and Sarah set out to design something better; a functional, comfortable children’s base layer legging that made getting match-ready easier.

The Journey with Innovate Design

With a strong concept and a desire to do things properly, Ben and Sarah turned to Innovate Product Design. Working closely with Innovate Design , including Alex and later Sally, they benefited from end-to-end support, from idea validation, product research to CAD design, prototyping, patent drafting and manufacturing guidance. Innovate Designs' expertise gave them the confidence to move forward, offering detailed specifications, practical advice, and continued support, finding and liaising with manufacturers, particularly around sizing challenges linked to their product’s compression fit.

The Big Win

Bringing their children’s base-layer leggings to market was a major milestone. The leggings’ unique features, including underfoot straps to hold them in place, stitched ankle guards, and an integrated shin pad pocket, have received glowing feedback. Most importantly, parents and young players alike are embracing the improved comfort and convenience. With the product now available at newbasesportswear.com, Newbase Sportswear is building momentum.

What’s Next?

Looking ahead, the team is focused on growing brand awareness and reaching more families facing the same match-day frustrations. Alongside UK protections, they’ve applied for a European patent and are eyeing expansion into international markets. With two product variations already launched and more complementary gear in development, Newbase is staying true to its mission: practical sportswear that works for kids and parents alike.

Testimonial

"Our experience working with the Innovate team has been exceptional from start to finish. Their experience, industry knowledge, contacts, and genuine enthusiasm made the entire journey enjoyable and exciting. We wouldn’t hesitate to work with Innovate again on future ideas and would highly recommend them to anyone looking to bring a product concept to life."