Baggee, an Innovate client, has recently been on the Innovation slot, Simon Mayo's Radio 2 show.
Jaq Croft, who spent three years as Carrie Owen in the Channel 4 soap Hollyoaks, is the designer of the Baggee and is a director in Baggee Ltd.
Since the Radio 2 appeareance orders of baggee have rocketed. There are currently 2 products, Baggee which can take 3 supermarket carrier bags, and Doggee which can carry 20 waste bags.