Innovate client ‘Wag N Go’ has recently received funding for their elegant and durable solution a dog's essential needs while away from home.

With 28 funders helping to make the dream come true, Wag N Go received a total of £2,692, £192 over their targeted amount. Funders received a variety of rewards for their contributions, ranging from 'A Howl and Big Wag Thank You' to receiving 9 Wag N Go Bags!

The successful funding will mean that Wag N Go will be able to pay for their first run of the Wag N Go bag and have it shipped along with being able to start a second-edition run of the Wag N Go bag.

Coming with just an idea and a few sketches, Innovate assisted Wag N Go with the initial design and development of the product.

With two Fresh-Seal containers, a silicone travel bowl, large zip pockets for all of your doggy gear and a large double fleece sleeping blanket, Wag N Go is perfect if you are going out for the day or staying over at a friend’s house and don’t want to lumber all the essentials with you.

Check out the successful pitch here on indiegogo.

Visit the Wag N Go Website for more information.

If you've had a great idea for a new product then ensure to request one of our information packs by clicking on the link in the top right of this page, you never know you could soon be receiving funding for your project through a crowdfunding site. If you want to find out more information on crowdfunding then check out our crowdfunding page!