our studio

Get to know the design studio helping inventors patent, prototype, license and launch their product ideas since 2001.

favourite achievements.

1. Helping our clients succeed

In total, our clients have raised over 2 million pounds through crowdfunding and almost a quarter million pounds of investment on Dragon's Den. Their products have sold in Harrods, Fenwick, Amazon and more.

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2. Helping the next generation of entrepreneurs

Our team helped write and deliver the product design module for the UK's number one Innovation & Entrepreneurship Masters degree at the University of Warwick.

3. Helping BBC The Apprentice

We supported The Apprentice candidates on three series of BBC The Apprentice, helping candidates produce working prototypes of app-connected toothbrushes, augmented reality games, packaging and motion capture animations. All prototypes were turned around in less than a day.

4. Exporting British design services globally

We have exported over a million pounds of British design services around the world. Our team in Paris supports our European clients while our US clients are supported from our Florida office.

5. Helping inventors for over 20 years

Only 10% of businesses are over 20 years old and we are grateful to have reached 20 stronger than ever. We think listening to our clients and continually improving our services are the values that helped us get here.

our facilities.

Large workshop

  • CNC laser cutter
  • CNC milling machine
  • Metal and wood fabrication equipment
  • Electronics lab

Fabric studio

  • Large cut and sew space
  • Professional sewing machines
  • Wide selection of fabrics
  • Wide haberdashery selection

3D print lab

  • Form3 SLA 3D printer
  • Anycubic large format SLA 3D printer
  • 4 Bambu multi material FDM 3D printers
  • 2 SLA wash and cure stations

Design space

  • In person meeting rooms
  • Video meeting rooms
  • Design workstations
  • Sketching tablets

meet the team.

Alastair Swanwick

Founder, Chairman

Alastair founded Innovate in 2001 and spent the next 20 years growing Innovate to become the place to develop new product ideas. He is a founding member of the California Invention Centre, a member of Design Innovation Plastics Student Awards Organising Committee, a fellow of Royal Society for the Encouragement of Arts, Manufactures & Commerce and was a co-presenter of BBC Knowledge ‘Science Fix’ show.

In 2021 Alastair became Chairman and now uses his extensive business knowledge to develop Innovate's business support services.

Barbara Bouffard

Co-MD, Head of Operations

Barbara Bouffard is Co-Managing Director at Innovate Design, a company that she initially founded 20 years ago with her husband Alastair to support inventors to bring their ideas to commercial reality. Educated at Business School in Bordeaux, Barbara is working towards an MBA at the University of Bath.

At Innovate, Barbara organises the design and delivery of the automated business systems that ensure Innovate delivers projects on time and at a market-beating price.

James McInerny

Co-MD, Head of Design

James has been developing commercial products since 2007, including helping Richard Browning build early prototypes for his “Gravity Industries” jet suit project.

At Innovate, James oversees the development of client projects to ensure every product is developed with the best chance of commercial success. He recently wrote and delivered the Product Design module for Warwick University's Innovation and Entrepreneurship Masters. The UK's no 1 Innovation and Entrepreneurship masters in 2024.

Innovation Coaches

Innovation Coaches

Your idea development guides

Our knowledgeable innovation coaching team help our clients navigate the idea development process. Development can feel complicated but our team are on hand with useful information and support throughout the process.

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Designers

Product development experts

Our award-winning team of UK-based designers includes specialists in product design, electronics, engineering, app development, fabric product design, packaging, branding and more. Our broad selection of designers and state-of-the-art facilities enables us to do more in-house and create leading designs on tight budgets.

Worldwide Patent Search

Researchers

Idea investigators

Our research team covers intellectual property, customer, market and business research. Overseen by a UK patent lawyer and with subscriptions to commercial databases the team can conduct thorough research which can inform the direction of your design and help you commercialise your idea.

our story.

Since 2001, Innovate has been helping inventors and startups to develop product ideas. Find out how we went from one inventor's mission to make it easier for individuals to develop their ideas, to an award-winning design studio exporting British design services to inventors around the world.

Start here

2001

Alastair Swanwick founds Innovate Design

Alastair forms Innovate Design to help inventors and start-ups to develop ideas on tight budgets. It is born of his own experience trying to launch his own product ideas and the frustrating lack of companies able to help inventors like him

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2003

Worldwide Patent Search service launches

Innovate launches a Worldwide Patent Search service to help clients complete a thorough search of existing IP before further committing to the project

Lord Sugar recommends Innovate Design

Lord Sugar writes his first recommendation for Innovate Design in his “Spoonful of Sugar” newspaper column

2007

Patent Drafting service launches

Innovate launches a Patent Draft service to provide a cost-effective alternative to existing patent attorneys

2010

Design Studio moves to Endless Street, Salisbury

The company moves into a larger design studio and installs a prototype workshop and test facility

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2012

First US office opens

Innovate opens an office in San Francisco to help UK inventors break into the US

2014

Business Innovation Award

Innovate Design wins the Business Innovation Award

2015

First Paris office opens

The Paris office helps Innovate to export UK design to Europe

2017

App services launch

Innovate launches app development services to help inventors and startups create better apps, for less

2021

Innovate celebrates its 20th year

Innovate has grown to over 35 employees exporting exceptional British design services to the US, Europe and around the UK

Innovate appears on The Apprentice

Innovate is asked by the BBC to help apprentice candidates to develop a smart toothbrush and app in less than 15 hours! Innovate’s designers feature in The Sun, The Telegraph and on BBC radio. Alastair presents Lorde Sugar with a toothbrush to thank him for his support over the years

Find out more

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2021

Barbara and James appointed Co-MD roles

Alastair moves to Chairman and appoints Barbara Bouffard and James McInerny as Co-Managing Directors. Barbara and James set out their vision for the future of Innovate with a focus on offering clients enhanced support for finding investment and licensing opportunities

2024

Innovate delivers Product Design module for The University of Warwick

Top 5 business school, The University of Warwick, asked us to create and deliver the product design module for their Innovation and Entrepreneurship masters degree.

We empower inventors and startups to bring their ideas to life.