21 June 2023 by Barbara Bouffard | Comments are off for this post According to CB Insights, a staggering 42% of start-ups fail due to a lack of market need. However, crowdfunding is a remarkable avenue for entrepreneurs and inventors to validate their ideas, prove their market, and turn concepts into reality without investment. In this blog, we delve into the world of crowdfunding and explore some extraordinary [...]
13 June 2023 by James Mcinerny | Comments are off for this post Buying customers? Buying customers may sound strange at first. You have a product to sell to customers - you didn't want to buy anything from them? But thinking about sales and marketing as simply buying customers can help you make more sales, and if you get your pricing right this can lead to a lot [...]
6 June 2023 by Barbara Bouffard | Comments are off for this post Has the UK lost its Innovative spirit? The WIPO has published the 2022 Intellectual property indicators. The reading shows a harsh realisation that China is booming ahead, leaving the rest of the world behind in innovation. “China and the Republic of Korea register strong growth among the top five offices for a second consecutive year. [...]
22 May 2023 by James Mcinerny | Comments are off for this post How can you make money from an app? Recently several of our app clients have been asking for more information on monetizing their app so we decided to write an article on the topic. We created a list of some of the best ways to start making money from an app, as well as two [...]
25 April 2023 by James Mcinerny | Comments are off for this post World IP Day 2023 Today is World Intellectual Property Day, which is a great opportunity to highlight the role that Intellectual Property (IP) rights, such as, patents, trademarks, registered designs and copyright, play in encouraging innovation and creativity. Â Here at Innovate, we understand the power of IP and have a wealth of experience of harnessing [...]
14 April 2023 by James Mcinerny | Comments are off for this post When you are developing a product you are developing something you can sell for a profit, something you can make a business from (assuming you are a for-profit business!). We define the goal of a product based on Josh Kaufman's definition, in three parts: A product customers want to buy At a price you are [...]
28 February 2023 by James Mcinerny | Comments are off for this post Launch your product faster, and for less money as an MLP MLP or Minimum Loveable Product is the minimum product that customers will love, and nothing more. This is exactly what Apple did with the original iPhone. The first iPhone was a step change in mobile phone design, featuring one big touch screen and no [...]
14 February 2023 by James Mcinerny | Comments are off for this post Science, Innovation and Technology The UK government has announced a new Science, Innovation and Technology department, created to boost the UK economy. It has the potential to start an innovation revolution and has been met with approval by the UK's startup community. Katie Gallagher, Chair of the UK Tech Cluster Group, said "It is welcome [...]
8 February 2023 by Barbara Bouffard | Comments are off for this post What is open Innovation? Open innovation refers to the approach of seeking input and ideas from outside as well as inside a company or organisation, to drive innovation. Thus, open innovation involves sharing knowledge and information about challenges and seeking ideas and solutions from outside the company or organisation. This approach aims to tap into [...]