Industry Leading Design
The design team has a new addition, and we are super excited to introduce Donna, our Lead Fashion and Textile Designer. She oversees the fabric projects that we work on and ensures that the team develops market-leading designs.
Donna has designed for some of the most influential fashion brands in the UK, including the household name Fatface and more upcoming urban brand, Criminal.
Her journey in the industry started at London Fashion Week, where her collection was so strong Criminal immediately snapped her up. There, she was involved in sketching design work, developing jersey-wears women’s tops, and creating Tech Pack for manufacturers. Then she went to Fatface where she developed the timeless fashion collection that is still on sale 15 years later. Notably, her innovative work on numerous knitwear pieces, which included the Alicia cable zip-through hoody at Fatface, even creating Intellectual Property that was secured through multiple forms of protection.
Reliable design for manufacturers
We are immensely fortunate to weave such a talented textile designer into our department who understands textile and innovation.
Donna’s expertise helps her to create desirable products designed to be made in high volumes. She has extensive knowledge of fabric products and the fashion industry, including manufacturing processes. Over the years, Donna has cultivated a variety of trusted textile manufacturers from across the world, which will be a great benefit to our Innovators to support them in navigating the challenges.
5 tips for our Innovators
Donna has come up with 5 essential tips for developing fashion and textile products.
Tip 1 – Make sure you develop your product with your specific customer segment in mind.
If you try to target too many people, you can end up reaching no one.
Tip 2 – Create a Minimum Lovable Product (MLP).
Don’t waste money developing features that are not necessary to make a sale. An MLP has just enough features for success and can be further improved over time.
Tip 3 – Design your product for reliable manufacture.
You need to focus on the construction to ensure your products are built for reliable, low-cost manufacture.
Tip 4 – When it comes to fashion, you can’t have a product without having a brand.
A good branding strategy considers how your customers connect emotionally with your products.
If you would like to work with Donna on your project, submit your idea to us, and we will be able to guide you on how best to proceed.